Summary
Brasil World Cup 2014 - Health, Sports and Culture is an initiative taken by Global Innovation. The initiative is a series of cultural learning activities, on-line and off-line, taking place in the years 2013-14 until the World Cup in Brazil. The initiative is presently looking for: Partner organizations in Europe.





Introduction

Brasil World Cup 2014 - Health, Sports and Culture is initiated by Global Innovation. The organization is founded by Jakob Helkjær who was born into a internationally entrepreneuring family. Jakob has helped a range of companies and educational organisations with innovation & organization. He has conducted international studies and worked in more countries, speaks several languages and thrives in an international atmosphere.

                                  
Need Statement

Brasil World Cup 2014 - Health, Sports and CultureThe world is increasing a multi-cultural place. In the private lives young people are exposed to this, too. The World Cup is a fabulous occassion to celebrate this. The tournament itself has a great focus on the megastars, the competition and the trophy. However, to the man on the street exposed to unhealthy living and poor exercising habits, the sports remain something you watch. Brasil World Cup 2014 - Health, Sports and Culture acknowledges the need for the lay man to learn about health, learn about the benefits of sports and to play. Mr. Everybody will start exercising and be the star himself.

Objectives

Brasil World Cup 2014 - Health, Sports and Culture will be a step stone to those levels by bringing international youngsters together virtually and in reality for friendship, understanding and more diverse and rich solutions to problems. On top of this, Brasil World Cup 2014 - Health, Sports and Culture equips the participants with capabilities within idea development by coaching their projects and bringing forth synergies from different cultural backgrounds based on recent health research.

Methods and Program

• Brasil World Cup 2014 - Health, Sports and Culture is event taking place in Sao Paolo, Brazil - organized by Globalinnovation.nl
• The target group is Brazilian adults 25-40 years of age.
• The event is planned by a Danish health researcher, a historian and a sports trainer.
• The event invites Danish adults to join the event in Brazil to the benefit of health and Danish-Brazilian friendship and understanding.
• The event is planned to be 3-day long and encompasses health classes, sports history and sports trainings and social happenings. 

Funding

External fundraising is pursued for project management and travel expenses. Other sources of revenue participants may have from the project can be negotiated.  


Last remark

We truly believe that Brasil World Cup 14 - Health, Sports and Culture can be an educational and cultural thrill to all participants. Thus, we are looking very much forward to hearing from you and please do not hesitate with comments and concerns. 

Sincerely,

Jakob Helkjær, Founder of Globalinnovation.nl